How HVAC Businesses in Murray Can Get More Google Reviews
If you run an HVAC company in Murray, you already know the market is competitive. Homeowners searching "AC repair Murray UT" or "furnace tune-up near me" are going to click on the business with 80 reviews before they ever consider calling the one with 12. Google uses review count and recency as ranking signals, which means your review profile is doing double duty: it helps you show up AND it convinces people to call once they find you. The good news is that most HVAC businesses in Murray are leaving reviews on the table not because their customers are unhappy, but because they never had a system for collecting them in the first place.
Why Most HVAC Businesses Don't Have Enough Reviews
The honest answer is that collecting reviews feels awkward and most techs don't prioritize it when they're busy finishing a job, loading the van, and driving to the next call. There's also a common misconception that asking for reviews is somehow pushy or against Google's rules. It's not. Google actively encourages businesses to ask customers for honest feedback. The problem is that without a repeatable process, review collection becomes inconsistent. One tech asks, another doesn't. You get a rush of reviews after a big week and then nothing for two months. That inconsistency actually hurts you because Google values a steady stream of recent reviews far more than a burst of activity followed by silence.
The 5-Step Review System
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Get more Google reviews →Step one is getting your Google review link. Go into your Google Business Profile, find the "Share review form" option, and copy that short link. Put it somewhere accessible so your team can use it every day without hunting for it.
Step two is asking at the right moment. For HVAC businesses, that moment is right after the job is complete and the customer has confirmed everything is working. The customer just had a problem solved, they're relieved, and they're in the best possible mood they'll ever be toward your company. That is your window. Have your tech say something simple like, "We really appreciate feedback if you'd be willing to leave us a quick Google review."
Step three is using text, not email. Email open rates are low and people are busy. A text message with your review link sent within an hour of job completion will get read. It doesn't need to be fancy. Something like, "Thanks for choosing [Your Company] today. If you have a moment, we'd love a Google review: [link]" works perfectly well.
Step four is following up once. If someone doesn't leave a review after the first text, send one follow-up a few days later. Just one. Keep it short and friendly. Most of your reviews will actually come from that second touchpoint because people genuinely meant to do it but got distracted.
Step five is responding to every review you receive, positive or negative. This signals to Google that your profile is active and it shows potential customers in Murray that you actually care about feedback. Responding to a negative review professionally can honestly win you more trust than a perfect five-star rating because it shows how you handle problems.
What a Realistic Review Growth Timeline Looks Like for an HVAC Business in Murray
If you commit to this system and your team does a reasonable volume of jobs, you should expect to collect somewhere between 10 and 20 new reviews in your first 60 days. After six months of consistent execution, it's realistic to be sitting at 50 to 80 total reviews depending on your call volume. That kind of growth is enough to meaningfully move your rankings for local searches in Murray and surrounding areas like Cottonwood Heights and Midvale. The businesses dominating those search results aren't doing anything magical. They just have a system and they stick to it.
Getting more Google reviews doesn't require a big budget or complicated software. It requires consistency and a little bit of intention from your team. Start with the steps above and you'll be ahead of most of your local competition within a few months. If you want to take the manual work out of the process entirely, check out TrailMark Digital's review automation service. We make it easy for HVAC businesses to collect reviews on autopilot without adding anything to your techs' plates.