If you run an electrical contracting business in Salt Lake City, you already know how competitive the market is. Homeowners and property managers searching "electrician near me" or "Salt Lake City electrician" are going to click on whoever shows up first with the most reviews and the best rating. That's just how it works. A brand new customer has no way to know if your work is clean, your pricing is fair, or your guys show up on time. Reviews are how they figure that out before they ever call you. So if your Google Business Profile is sitting at 12 reviews while a competitor has 200, you're losing jobs every single week without even knowing it.
Why Most Electrician Businesses Don't Have Enough Reviews
The honest answer is simple: nobody asks. Electricians are busy. You're running crews, pulling permits, chasing down invoices, and trying to get to the next job. Asking customers to leave a Google review just doesn't make the priority list. And when you do think about it, it feels awkward. You finished the job, got paid, moved on. Going back to ask for a favor feels weird.
The other problem is that most electricians who do try to get reviews go about it the wrong way. They send an email weeks after the job wrapped up, or they hand someone a business card with a URL that's twelve lines long. The customer has already forgotten how smooth the installation went, and the effort dies right there.
The 5-Step Review System
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Get more Google reviews →Step one is to get your Google review link set up properly. Go into your Google Business Profile, find the "Share review form" option, and generate a short link. Shorten it further with something like bit.ly or use a QR code. This is the link you'll use everywhere.
Step two is to ask at the right moment. For an electrical business, that moment is right after the job is done and the customer is happy. Maybe they just saw that the panel upgrade went smoothly, or the inspector cleared the rough-in. That's when you or your tech says, "Hey, if you wouldn't mind leaving us a quick Google review, it really helps us out." Don't wait. Timing is everything.
Step three is to use text, not email. Email open rates are lousy, and most homeowners aren't going to dig through their inbox to find your review request. A text with your short link takes about 10 seconds to send and actually gets read. Keep it short and personal. Something like, "Hey, this is Jake from [Your Company]. Really glad everything went well today. If you have a second, here's our Google review link: [link]. Means a lot to us."
Step four is to follow up once. If they didn't leave a review in 48 hours, send one follow-up text. Just one. After that, let it go. You don't want to annoy someone who might still refer you to their neighbors.
Step five is to respond to every single review you get. Good or bad. It shows potential customers in Salt Lake City that you're engaged, professional, and that there's a real person running the business. It also helps your ranking in local search. Don't overthink your responses. Just be genuine.
What a Realistic Review Growth Timeline Looks Like for an Electrician in Salt Lake City
If you have two or three crews running jobs consistently and you implement this system properly, you can realistically go from 15 reviews to 60 or 70 within three to four months. The first couple weeks feel slow. Then it starts to compound. Every new review builds a little more trust, which brings in more calls, which means more jobs, which means more opportunities to ask. By month six, your Google Business Profile starts looking like an established, trusted operation in the Salt Lake City market, and that visibility pays off in real phone calls.
Start today. Pick one job you're wrapping up this week and try the text approach. See what happens. And if you want to automate the whole process so it runs without you thinking about it, check out TrailMark Digital's review automation service. It's built specifically for local service businesses that want results without adding more to their plate.